Why Packaging Matters in Promotional Merchandise
26 hours ago
Have you ever gotten a promotional item that seemed more valuable than it really was? Or maybe you received something useful, but it didn’t stand out because the packaging was forgettable. ...
Continue ReadingA Quick Guide to Promotional Bags
Jul 24
Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional product...
Continue ReadingResidential Real Estate Promotional Products
Jul 10
The residential real estate industry is a huge one. In the U.S. alone, it's expected to reach 3.11 trillion dollars by 2030. For renters and buyers, the options are endless when it comes to real es...
Continue Reading6 Retro Products That Are a Blast From the Past
Mar 14
No matter what decade you think of when you think of “retro products”, you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business c...
Continue ReadingA Marketer's (Tiny) Guide to Promo at Trade Shows
Feb 12
Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Aug 3, 2025
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingBamboo: It's Not Just for Pandas!
May 30, 2025
What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...
Continue ReadingYour Guide to Decoration Methods: Part 1
Mar 28, 2025
How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...
Continue Reading5 Black-Belt Worthy Karate Promo Products
Feb 28, 2025
Ready to chop and kick your way into a win? Well, look no further! Here are five top-notch karate items that are perfect for any karate school! Karate Medal Karate Stress Reliever K...
Continue ReadingThe Best Apps For Organization
Aug 10, 2024
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Jun 27, 2024
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingGraphic Design Terms Everyone Should Know
Dec 14, 2023
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue Reading6 Fun Products for Keeping Kids Occupied at Home
Dec 7, 2023
Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...
Continue ReadingYour Guide to Promo Hats
Oct 16, 2023
A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...
Continue ReadingTake a Hike! 6 Products to Help you in the Great Outdoors
Sep 24, 2023
Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...
Continue Reading6 Products to Show Your Support for Breast Cancer Awareness
Aug 25, 2023
Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...
Continue Reading12 Coolest Squeeze Products to Relieve Your Stress
Aug 3, 2023
Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...
Continue ReadingCraft the Perfect Trade Show Swag Bag
May 14, 2023
Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...
Continue Reading5 Products That will Send you Over the Moon and out of This World
Mar 17, 2023
For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...
Continue Reading8 Graphic Design Mistakes to Avoid
Feb 9, 2023
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingYes, There's a Difference: Everything You Need to Know About Pens
Aug 31, 2022
Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...
Continue ReadingThe History of Promotional Products
Aug 1, 2022
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingLead a Healthier Lifestyle With These 6 Promotional Products
Jul 18, 2022
Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...
Continue ReadingTake 5 of These Promotional Products for the Medical Field, and Call Me in the Morning
Jul 11, 2022
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...
Continue Reading6 Hot Sauces Sure to Blow Your Socks Off
Jul 3, 2022
Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...
Continue Reading12 Perfect Pediatric Products for Babies
Apr 28, 2022
Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...
Continue ReadingHow to Create Buzz Around a Launch With Promo Products
Dec 30, 2021
So, you're launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch ...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Dec 23, 2021
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingGraphic Design Terms Everyone Should Know
Sep 28, 2021
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Sep 21, 2021
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...
Continue Reading6 Benefits of Customer Loyalty Programs
Aug 31, 2021
Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...
Continue ReadingIt's Party Thyme: 7 Products for Plant Lovers
Jul 11, 2021
In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...
Continue ReadingHow to Put Together an Onboarding Kit
Jun 26, 2021
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingCase Study: Hay, Where'd You Get That Tote?
May 14, 2021
Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...
Continue ReadingCase Study: This Promotional Product is in the Bag
Apr 30, 2021
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Apr 8, 2021
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...
Continue Reading6 Purr-fect Promo Products for Cat Lovers
Feb 24, 2021
Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...
Continue ReadingFrom Zero to Wow: 6 Uniforms That Every Employee Will Love
Sep 18, 2020
Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...
Continue Reading6 USA-Made Products Especially for Kids
Jul 8, 2020
Who didn't enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It's a fact – children love giveaways. Get your brand, school, or organization in front of bo...
Continue ReadingWhy You Should Buy USA-Made
Jun 16, 2020
During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...
Continue ReadingCase Study: Thank You for Spooning
May 12, 2020
Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Apr 13, 2020
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingCase Study: Keep it Cooler
Mar 29, 2020
Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
Jan 17, 2020
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...
Continue ReadingYour Guide to Drinkware
Dec 26, 2019
Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your b...
Continue Reading6 Products to Include in Every Holiday Gift Basket
Dec 4, 2019
It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...
Continue Reading4 Steps to #Winning Social Media
Nov 27, 2019
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...
Continue ReadingBuilding Relationships One Client at a Time
Aug 22, 2019
We recently had the opportunity to help our client, Hines, build their brand while they hosted their third annual Tour de Ren. Tour de Ren is an outdoor, high energy, spin-cycle event hosted at Re...
Continue ReadingLet's Make a Date!
Aug 22, 2019
Sorry, but with Valentines Day this month, we couldn't resist the pun. Last month we talked about planning by taking an assessment of your strengths, weaknesses, opportunities, and threats. And we ...
Continue ReadingHere's some tips on why "promotional marketing" matters
Aug 22, 2019
In today's world, there are many new avenues of marketing. Although the practice of promotional marketing --by using branded items-- has stayed fairly consistent, the ways we "advertise" or share ...
Continue ReadingThe Benefits of Hosting an Online Company Store
Aug 22, 2019
With the world of internet marketing, there are several ways to keep in touch. We have websites, social media, and customizable emails like this one. It means if you're trying to build your brand, ...
Continue ReadingAre You Using S.M.A.R.T. Goals?
Aug 22, 2019
In 1981, George T. Doran introduced S.M.A.R.T. goals in an issue of Management Review. S.M.A.R.T. stands for Specific. Measurable. Attainable. Relevant. Timely. According to the guidelines in cre...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Jul 28, 2019
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...
Continue ReadingBranding 101: What Makes a Brand Powerful
Jul 6, 2019
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue Reading10 Tweetable Quotes for Motivation
Jun 29, 2019
People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...
Continue ReadingRelax and Unwind With These 10 Promo Products
Apr 19, 2019
Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...
Continue ReadingYour Brand Is Your Business - Market It!
Apr 4, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingLuck Helps, But Following Your Plan is Better
Mar 28, 2019
This month we continue our focus on planning. In January, we looked at our intentions and resolutions and we visualized ways to set our plan in motion. In February we focused on writing down our ...
Continue ReadingLet's Make a Date!
Feb 14, 2019
Sorry, but with Valentines Day this month, we couldn't resist the pun. Last month we talked about planning by taking an assessment of your strengths, weaknesses, opportunities, and threats. And w...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Nov 5, 2018
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Jul 28, 2018
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue Reading